XMI Platinum Neckwear Collection
2nd Qtr. 2011
Free-spirited, bright color, definitively upbeat, and predictive of better and brighter times.
Color:
- Rich and multiple pop accents
- Clear grounds
- Intense colors with intense contrast
- Black and Navy still important.
- Burgundy is de-emphasized often replaced by purple tones.
- Vibrant reds are emerging across the accessories market and as a trim accent.
- Color combinations are specifically keyed to the very basic trend in dress shirt collections: blue, white and purple toned shirts.
Motifs:
- Smaller figures
- More playful than the seriousness of Holiday
- Paisleys and pines still important
- Some collections will be showing micros, we have remained a tad more boldly traditional.
- Minimalist and crested looks once reserved for the LAB customer will be entering the mainstream.
Finishes:
- Satin grounds are still important
- New more granular textures have emerged such as reverse satins and crystal grounds.
Stripes:
- Important and richly textured such as brocades
- Ombred effects to create a subtle striping
- Some dryer textures
Overall:
This is "must have" neckwear as opposed to basic. Intense color replaces the lightness of Sprg 1 to correspond to the warmer climes of 2nd Qtr and summer also transitions to fall.
XMI is using fine, heavy European qualities, not junky, cheap Chinese qualities in line with the re-emergence of the luxury market, but still sensible.
XMI Platinum, 2nd Qtr is rich in color and texture with a free spirited, unconventional feel, perfect for a post recessionary uplift.
Look for groups that theme:
- British Brights
- Heritage
- Oxford
- Cambridge
- Mighty Minis
- Free People
- Seaside
- Free Market
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